GPT-4 vs. Human: Who Can Write a Book and Build a Business Faster? (Spoiler: Both Burned Out)
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On one side—a person with experience, ambition, and anxiety. On the other—a neural network trained on 175 billion parameters. At stake—an idea, coffee, and faith in the future.

Me, My Laptop, and My Digital Enemy
When you hear that GPT-4 writes books, creates landing pages, generates startups, and explains quantum physics in simple terms—you start to feel... uneasy.
You remember that just yesterday you Googled how to disable updates on Windows.
So I decided to check: who is faster and better—a human or AI?
One day. Two tasks. One coffee for two. Well, ten, actually.
ROUND 1: Write a Book
Task: 10,000 words, plot, characters, conflict, ending. Preferably without clichés and with soul.
🧠 GPT-4:
Came up with a structure in 3 seconds
Invented characters (named one “James the Troubled”)
Wrote three chapters faster than I finished my tea
Plot: future corporation, love, and the philosophy of pain—standard sci-fi porn
🙋♂️ Me:
Took 40 minutes to come up with a concept
Got lost in philosophy
Stopped at 300 words and the thought: “Does anyone even need this?..”
🏆 Winner: GPT-4, but with a whiff. Yes, it’s fast. But you’d only read it if you’re a fan of “something that’s like something else.”
📌 Conclusion: Writing isn’t the problem. The problem is saying something the neural network hasn’t already said a thousand times.
ROUND 2: Build a Business
Task: idea, website, landing page, offer, description, design—all in one day.
🧠 GPT-4:
Came up with a business: “online consultant for houseplants”
Slogan: “We won’t let your ficus die in silence”
Generated a landing page, text, even React code
Suggested targeting: people with houseplants and anxiety (brilliant)
🙋♂️ Me:
Came up with three ideas, all sounded like “a startup for startups”
Drew a logo in Paint
Tried to write an offer, but it all sounded like “we do something you don’t understand, but it’s expensive”
🏆 Winner: GPT-4, no contest. I’d buy a subscription to its plant consultations myself.
📌 Conclusion: GPT knows how to turn nonsense into presentable nonsense. And that’s its strength.
Epilogue: Does This Mean We Lost?
No. But does it mean it’s time to adapt? Yes.
GPT won’t replace everyone. It will just make everything mediocre pointless.
If you’re an ordinary writer, marketer, designer, lawyer—someone’s already writing faster than you.So it’s time to be not just a “doer,” but a “thinker.” And not be afraid to reinvent yourself.
GPT writes without burnout. But also without feeling. And business without a soul is just a website with a “Buy” button.
Parmegano
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