Thai Model Becomes "Miss World": Beauty Is Now an Official Export Product

Trumpets have sounded once again in the world of beauty and high heels: at the 72nd Miss World pageant, for the first time in history, the winner was a representative from Thailand—21-year-old Sujata Chuangsri. The final shone in Hyderabad, India, and the crown was handed to the winner by Kristina Pyszkova, the previous Miss World from the Czech Republic, famous for her diligence and, of course, her love of diet Czech dumplings.

To achieve such success, Sujata had to walk a long road: competing since the age of 17, surviving an honest third place at Miss Universe 2024 (lost the title—couldn’t survive the pageant quarantine), and, in the end, surpassing contestants from another 107 countries. Russia, by the way, did not participate. Apparently, this time the bet was on "Miss Traditional Values."

The runner-up title went to Hassett Deredje Admasu from Ethiopia. Contestants from other countries were left with consolation prizes: a set of autographs, photos with sponsors, and hope for a career on TikTok.

For Thailand, Chuangsri’s victory is a historic moment: for the first time in 72 years, the crown goes to a country that exports not only rice but also standards of beauty. Now, a new national brand has appeared on the world map, and Thai massage may have to make way for Thai beauty tourism.

Let us recall that last year the title belonged to 24-year-old Kristina Pyszkova from the Czech Republic—the second in the country’s history. The first, Tatana Kucharova, celebrated her victory in 2006, when the main global threat was not yet Botox, but swine flu.

Chuangsri’s story is living proof that there is room for new bright leaders on the global beauty market. And, at the same time, another reminder that true beauty knows no borders. Especially customs ones.